FROM MEH TO AMAZING!

Case Study: MVCDC's rebrand

Partners since 2019

Objective

Recreate Miami Valley Child Development Centers’ brand.

Details

Miami Valley Child Development Centers, southwest Ohio’s largest Head Start agency, has developed a diverse and vibrant culture that focuses on children and their families. MVCDC’s brand needed to be updated to match that vibrancy. We are so excited that they trusted us with that process.

Process

Developing a new logo is the starting point for every rebranding project. We began by brainstorming, which consisted of creating a word list and thumbnail sketches.

After sketching over 20 thumbnails, we selected 5-8 of the best ideas to flesh out on the computer. From there we sent the completed drafts to MVCDC for a first review.

After some back and forth, we landed on a logo design that fit MVCDC’s energy.

Once we finalized the logo, it was easy to develop other branding materials such as outdoor signs, vehicle wraps, and window graphics. [photos] Our goal was to catch people’s attention with bright, bold colors and the use of fun, energetic imagery to take the existing brand from meh to amazing.

Takeaway

MVCDC was very open to our ideas which makes our job painless and straightforward. We didn’t have to spend a lot of time back and forth because they were so clear on what they needed out of their new branding. Because of this, we consider this project to be a resounding success.