Case Study: On Purpose Academy's new website
On Purpose Academy Partners since 2021 Objective
The primary objective of this project was to revamp On Purpose Academy's (OPA) website while infusing it with vibrant visual elements. The overarching goal was to enhance the user experience, ensuring mobile responsiveness and attracting and retaining students and families engaged in OPA's programs.
Details
OPA, an educational institution dedicated to fostering learning and community engagement, recognized the need for a website redesign that not only appealed to their audience but also provided a seamless user experience. Prioritizing mobile responsiveness, the aim was to create a digital platform that would captivate and retain students and families.
Process
Branding Refresh Our collaboration with OPA commenced with a comprehensive reevaluation of their branding. Before embarking on the website redesign, we initiated this step to provide OPA with a fresh perspective on their overall image.
Website Conceptualization With the new brand standards in place, our focus shifted to the digital sphere. Guided by these brand standards, we conducted thorough discussions to pinpoint the essential information that needed prominence on the website. Wireframes and Mockups Each webpage was meticulously planned out as wireframes and mockups to visualize the new look. This process allowed us to anticipate how users would interact with the content, navigate through the site, and effortlessly access the vital information they sought.
Development and Launch Once the blueprint was finalized, we initiated the development phase, keeping a keen eye on ensuring a user-friendly interface. The objective was to create a website where visitors could seamlessly engage with the content and effortlessly find the information they were seeking.
Takeaway
The collaboration with OPA was marked by excitement and trust. OPA not only provided us with the necessary insights required for the update but also placed their trust in our expertise to bring this unique design to life. The end result left OPA thrilled; the new website is a true reflection of who they are and the invaluable contributions they make to their community. This project serves as a testament to the transformative power of design and its ability to vividly represent an organization's mission and values
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